The 5 Best Social CRM Infographics for 2012

15
Jun - 2012 7
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The 5 Best Social CRM Infographics for 2012

Posted By: Ferry Wolswinkel

The 5 Best Social CRM Infographics for 2012

The 5 Best Social CRM Infographics for 2012

What do you know about the current state of social media and how is your company taking advantage of the opportunities that Social CRM brings us today? Here are the 5 best Social CRM infographics that will show you why and how Social CRM has evolved into 'the next big thing'.

1. The Evolution of Social CRM

This is a great explanatory infographic created by the people of GetSatisfaction on how CRM has evolved into Social CRM, what the differences are, and why Social CRM is more influential. A must read for anyone that is looking for a simple and clear understanding of differences in CRM.

Source: http://socialcrminfo.com/social-crm-infographic/

2. Traditional VS Social CRM

Here is another excellent example of the differences in Traditional CRM and Social CRM.

Source: http://econsultancy.com/uk/blog/9783-traditional-crm-vs-social-crm-infographic

3. Social Networking Sites as a Customer Relationship Management Tool

Although this research dates from early 2011 and was done with only 200 applicants, the outcomes on consumer activity on social networking sites for a large part still holds today. If you're looking for statistics on consumer behaviour on social networking sites this is a must read.

Source: http://visual.ly/viability-social-networking-sites-customer-relationship-management-tool

4. The Social CRM Arms Race

Besides the fact this infographic shows the agressiveness of CRM giants Oracle and salesforce.com in their acquisitions last year, it also provides a list with the big players of Social CRM solutions.

Source: http://www.pardot.com/infographic/infographic-timeline-social-crm-arms-race

5. Leverage Yourself as an Expert Trough Using Social Media

If you want to know how you can profile yourself as a thought leader and which social networks to use for the right target groups, then continue to read this last infographic by Zintro.

Source: http://blog.zintro.com/2012/04/18/leveraging-social-media-expertise-infographic/use-social-media-to-showcase-expertise/

I hope this list of top 5 Social CRM infographics has given you the inspiration to revisit your CRM strategies and make "social" part of it. Have I missed your favorite Social CRM infographic that should be included?

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Posted By:Dmitri @ Relenta

Website Url: http://www.relenta.com

Date:

What an awesome compilation! Thanks Ferry. My theory is that what social CRM boils down to is conversations. Whether you call them status updates, posts, direct messages, you name it, they come in three flavors: Call them tweets or status updates or direct messages, social networks are all about good old conversations, which come in three distinct flavors: 1. Between you and your customers about whatever 2. Between your customers (and the world at large) about you 3. Between your staff about your customers In practical terms, this means that relevant social network conversations have to be synced into your CRM, and associated with appropriate customers. Here's a blog post I wrote about this not long ago: http://blog.relenta.com/social-crm-in-practical-terms

Posted By:Ferry Wolswinkel

Website Url: customercontactapps.com

Date:

Thanks for your kind words and your thoughts on social CRM Dmitri!

Posted By:Ade

Website Url:

Date:

This is very rich, the best/insightful business blog i have come across lately. keep this up team. Warm regards. Ade.

Posted By:David Moore

Website Url: www.testimonialmonkey.com

Date:

I think Dmitri's hit the nail on the head, your crm system should be helping you to capture as much of your customer conversations as possible. We also wanted a crm system that would allow us to send customer emails according to what stage they were at in the buying cycle which is something that Relenta appears to offers and we're looking forward to getting this set up in the coming weeks (thanks Dmitri!). David

Posted By:Seamus

Website Url: http://www.crmstrategy.com.au

Date:

I really enjoyed this because so much CRM content online is kind of dry and boring - nice to see the subject made a bit more fun!

Posted By:Marianna Mills

Website Url:

Date:

I have some questions on CRM. The fact that we used a lot of CRM system, some of them come to our, now use http://www.teamwox.com and now he is helping us to work together. But there is no project management module. The problem is that it is very difficult to switch from one system to another as needed. How to transition easily? thank you

Posted By:James

Website Url: http://www.avidian.com

Date:

Great info above. I think there is a major discussion on CRM that haven't been addressed by the above infographics: how to get your team to really use the CRM? CRM needs to work the way people work and you can't force them to change their habit. People are doing 50 to 60% of their customer touching activities in Outlook so the most effective CRM needs to work with Outlook. Check out Prophet CRM which is built entirely inside of Outlook.