27
Jun - 2012
The E-commerce Answer to the Traditional In-Store Employee
Posted By: Pascal van Opzeeland
When comparing on and offline retailers the main difference is the role human interactions play in the sales process both from a buyers and sellers perspective The employee in the retail store is to assist the customer in their decision making process, represent the company and to answer any questions. In an online transaction no sales person is available, and the website’s design and content must fulfill all of the decision making functions. Naturally the key in both scenarios is to support...
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20
Jun - 2012
The Journey is the Destination
Posted By: Ronald Segerstrom
On my way to the office I cross a park that is maintained by City employees and on their back is the logo, the journey is the destination. This logo is reflected in the brand image of the social services delivered to her citizens by the transit and maintenance departments of a city which more than doubles her weekday population. These transient workers scuttle to the office, by train, metro. tram, car, ferry and bicycles.
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05
Jun - 2012
The 3 Most Important Trade-Offs Faced When Selecting a Customer Service Application
Posted By: Ferry Wolswinkel
In this blog I describe the 3 most important trade-offs you face when you are deciding on a customer service software selection. This too is usually the case for other types of enterprise software.
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01
Jun - 2012
The Hidden Costs of Customer Service Software PART 2
Posted By: Ronald Segerstrom
In part 1 five of the hidden costs in purchasing a new customer service application were unraveled and solutions were suggested. In this blog we will look at the final six.
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22
May - 2012
How Technology Helps You to be Great at Customer Service
Posted By: Ferry Wolswinkel
Over the last couple of years, customer service has become more important. Since customer service is extremely vital for a competitive edge, you need to understand how to be great at it. Today I will focus on the role of technology and how it can improve your customers' experience.
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