Jun - 2012 0
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On my way to the office I cross a park that is maintained by City employees and on their back is the logo, the journey is the destination. This logo is reflected in the brand image of the social services delivered to her citizens by the transit and maintenance departments of a city which more than doubles her weekday population. These transient workers scuttle to the office, by train, metro. tram, car, ferry and bicycles.




